When a visitor lands on your Facebook page, how long do you think it takes for them to form an opinion of you?
According to Missouri University of Science and Technology, it takes less than two-tenths of a second for a visitor to form that first opinion. And just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression.
In less than 3 seconds your online visitor has decided whether they are going to click away or stay to look further.
Your primary pages are your Web site Landing Page, your Facebook Business Page and your Linkedin page.
Many times you don’t have much control on your Web site so for now we’ll talk about Facebook and Linkedin. On both of these there are two (2) key elements that you should have.
1) Your profile picture.
On LinkedIn, since this is Your personal page and not the company you’ll want a good quality headshot. On facebook it should be a good quality photo, but the photo depends on how the page is used for your business. You may want to use the company logo, or a team photo. If you are the face of the company then you’ll want that same type of quality headshot that you used on your LinkedIn page. You will want to use a more businesslike headshot on your LinkedIn page, but the one on Facebook can be a bit more casual.
2) Your cover picture
On both Facebook and LinkedIn you’ll want a quality branded picture or a picture with a short defining statement. It should clearly communicate what your service or product and should resonate with your visitors right away.
On Facebook you’ll want to include these as well.
– Call to Action Button
This is the button on the Right side of the page under the cover picture. This is the action you want them to do when leaving your page. It can be “Call now”, “Learn More”, “Contact Us”, “Send message”, “Visit group”. There are others as well.
– Your business description and contact information
Your “About” name will appear just under your profile picture). Make sure that everything is up-to-date and specifies the area you serve.
There are many things you’ll want to make sure you have on your LinkedIn page. Two of the most important are your Headline and Your Services.
Your services are controlled by LinkedIn and may not have your exact services and have to pick a few.
The Headline is one of the fields LinkedIn uses for searches and you will want to be more specific. Example: if you are a photographer that specializes in destination Weddings, you’ll want to not just say Photographer.