Author: Steven Atkinson
My 2025 Word of the Year – Communicate
For the past few years, I have begun the year with a Word to lead me into the New Year. My Word of the Year for 2024 was Re-Invent. As 2024 began one of my goals was to re-invent my Read More …
6 Ways to be Authentic in Business
Here are six key points to help you be your authentic self in business: Know Your Values Be Honest and Transparent Embrace Vulnerability Align Actions with Words Focus on Building Meaningful Relationships Celebrate Your Uniqueness By being authentic, you not Read More …
October Begins with a Couple of Announcements
October begins the 4th quarter of 2025. At the beginning of the year I set goals for the year. Has the year so far proceeded as I had planned? The short answer in that is No. While it hasn’t been Read More …
It All Starts with Your “Why”
Who you are starts with your Why. Your WHY is your purpose, your cause, what you believe in. Why do you do what you do? Simon Sinek, in his book Find Your Why, says that everything should start with “WHY”. Read More …
A Professional Headshot is a Critical Element to Have
Do you have one? And I am not referring to one that you may use that is nothing more than cellphone selfie or one that a friend took for you. How old is your headshot? If you haven’t had one Read More …
Work Shop – Discover Your Unique Business Identity
Do you have an “Unique Business Identity”? Of course you do. You just may not be aware of it. Your Unique Business Identity, or Personal Brand, is how you are perceived by others. Your reputation. Would you like to learn Read More …
Ch-Ch-Ch Changes
It sure has seemed to have been a short summer. I feels as if it was just Memorial Day and we have just celebrated Labor Day. In a lot of ways it seems as if I really haven’t done much. Read More …
Discover and Develop Your Unique Business Identity
Did you know that you have a Unique Business Identity? A few years ago this was termed your Personal Brand. You have a Unique Business Identity whether you have created one for yourself or not. It is defined by who Read More …
6 Ways to Market Using Your Unique Business Identity/Brand
Building and marketing your unique brand, often termed as your personal brand, is essential for establishing your identity, credibility, and influence in your chosen field. Here are six effective ways to market using your unique brand: Create a Strong Online Read More …