Handwritten Letters Still Have Their Place in the Digital Age
You open up your email in the morning and you are greeted by dozens, if not hundreds, of emails. You meet the postman and collect the day’s flyers and bills. Every day it’s the same old thing, so why not break out from the norm, stand out, and make an impact? Bring back the handwritten letter.
A Marketing Exec came to me recently and said he wanted to purchase some of my Note Cards that feature photos of Maryland’s Eastern Shore. He had been told that sending out a handwritten cards would allow him to connect with his customer on a more personal level.
Here’s some reasons why You Should be Sending Handwritten Cards:
1) High Open Rate
Research shows that Email marketing campaigns have an average of being opened just 22.7%. It is thought that nearly all handwritten letters are open and read. What do you do when you receive a letter in the mail that is hand addressed. Would you throw it away? Of course not, you get excited and open it directly.
A handwritten letter feels special. The assumption is that the sender put a lot of time into writing it. So even if the recipient isn’t sure who sent the letter to them, they will open it.
2) Cards Stand Out
Handwritten letters are exceedingly rare in the age of email. And they stand out in your postal mail when mostly what is received are bill and junk mail.
Your customers are surprised, and if they don’t open it immediately, it is often put of top of the stack to be opened later.
Networking and Prospecting: Sending cards to potential clients or partners can be an effective networking strategy. It helps in making a positive first impression and stands out from the more common digital forms of communication.
3) Leaves an Impression
Marketing messages come at us from all directions. A handwritten note stands out. You will connect with your customer in a new more personal way that shows you care about them as a person. Handwritten letters allow you They show that you aren’t just a faceless corporation, especially true if you work with the structure of a corporation. The personal touch of a handwritten letter will stay with them long after they have received it.
4) Builds Relationships
Sending cards on special occasions, such as birthdays or holidays, helps build and nurture personal connections with clients, customers, and colleagues and strengthen the bond between business entities that show them that they are valued beyond the business context. A relationship that is not only professional, but has that personal touch. What comes out of these relationship? Trust. And as we all know people like to do business with those that they know, like and trust.
5) Express Gratitude
Sending a thank-you card is a simple yet powerful way to express gratitude to clients, customers, or business partners for their support, collaboration, or patronage. Sending cards to employees for their achievements, birthdays, or work anniversaries can boost morale, enhance job satisfaction, and contribute to a positive workplace culture.
6) Maintains Top-of-Mind Awareness and Promotes Brand
Regularly sending cards, whether they are holiday greetings or occasional updates, helps to stay on the radar of clients and partners. This can be particularly beneficial in industries where relationships play a crucial role. Customized cards with your company logo and a personalized message can contribute to brand building and leave a lasting impression, reinforcing your brand image in the minds of recipients.sending physical cards can set your business apart from competitors. It adds a personal touch that can be memorable.
The customer experience is a massive part of marketing. According to HubSpot, “A positive customer experience promotes loyalty, helps you retain customers, and encourages brand advocacy.” Most importantly, it influences how a customer feels about the product. If they feel good about it, they might come back or recommend it to their friends. Personal mail makes customers feel like you value them. Including promotional offers or exclusive discounts in cards can serve as a marketing tool. It’s a subtle way to promote your products or services while maintaining a personal touch.
When looking for Note Cards to send your handwritten message, I have a couple of sets of Note Cards available of scenes seen along the Chesapeake Country Roads of Maryland’s Eastern Shore available at my online store ChesapeakeCountryphotographs.com and at my shop at 103 West Sunset in Greensboro, MD.
Or you can have me create the perfect photo for you and have your business name on Cards, contact me at Photos@ShoreToBeFun.com, text or call at 410 708-3653, or via the contact form
